Strategic Communications and Crisis Management
When a crisis looms, our research helps clients assess their own vulnerabilities, identify adversaries’ weak points, plan strategy and craft messages while avoiding the gaffes, errors and tactical missteps that often plague the unprepared.
Defensive research – also known as self due diligence – is an essential part of strategic communications, because regardless of your own public record it is certain that someone, somewhere is gathering research on you. It is imperative that you and your team be aware of your own vulnerabilities before they become front-page news.