Public Relations and Lobbying
A client seeking to expand business operations in a blighted neighborhood faced fierce opposition from local residents who claimed the expanded business would negatively impact the area’s quality of life. Our research revealed the opponents to be a bogus “AstroTurf” campaign linked to our client’s competitor. Our research further revealed that the very people claiming to defend the neighborhood’s “quality of life” were, in fact, absentee slumlords who had been slapped with hundreds of health and safety code violations, fines and penalties. Our client was able to expose the opposition with decision-makers and in the court of public opinion.